Digital campaign management
Planning, setup and daily optimization of campaigns on Meta, Google, YouTube and TikTok. Budget well spent, measurable results.
Digital marketing · Campaigns · Branding · Puerto Rico
I don’t do marketing. I redefine it.
Strategy, paid media and creative working together so your brand gets seen, gets remembered and, above all, sells.
Brands that trust Redefinem
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- Carlos José Torres
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01 — Services
Everything your brand needs to win online.
Digital marketing strategy
Diagnosis, audiences, funnel and media plan. A clear roadmap that ties every action to a business goal.
Branding & art direction
Visual identity, logo, tone and design system so your brand is recognized at first glance, on any screen.
Web, SEO & e‑commerce
Fast websites and online stores built to convert, with technical and content SEO so people find you on Google.
Social media & content
Content strategy, calendar and pieces that connect with your audience and fuel your paid campaigns.
Analytics & optimization
Properly configured tracking, clear reports and constant A/B testing. Decisions based on data, not hunches.
Every ad dollar has to work. Every piece has to say something. Every campaign has to move the business.
Data first
We measure before, during and after. What isn’t measured can’t be improved.
Creative that converts
Ideas with intent: they stop the scroll and drive action.
Constant optimization
Campaigns aren’t launched and forgotten. They’re tuned every day.
02 — Method
A simple process. Serious results.
- 01
Diagnosis
An audit of your brand, channels, competitors and current data. We find where money is slipping away.
- 02
Strategy
Goals, audiences, messaging, budget and KPIs. All in writing and aligned with your business.
- 03
Launch
Creative, landing pages, tracking and live campaigns. Fast, organized and well measured.
- 04
Optimize & scale
Testing, tweaks and reports. When something works, we step on the gas.
03 — Clients
Brands we’ve redefined.
Warezupply
Rebranding, 3D logo, web design and Meta paid ads management
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Pegasus Jewelry
Branding, web design and Meta paid ads management
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Kingpin Jewels
Branding, web design and ads management
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Vantex
Branding, logo, web design and ads management
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Luxoria Azzurro
Rebranding, logo refinement and e-commerce website development
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Dlux Mode
Web design and optimization consulting
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Reformed Cigars
Web rebranding, optimization and consulting
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Dental Med Studio
Web design
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Carlos José Torres
Carlos José Torres
Web design
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Clínica Mente en Equilibrio
Web design
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J&J Digger
Web design
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Campo Primavera
Website redesign for the residents’ association
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CASA · San Agustín del Coquí
Website redesign for a nonprofit organization
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Habitat for Humanity of Puerto Rico
Content strategy and ads management
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JRH Guitar Repair
Logo and website design for a luthier workshop in Camuy
Visit site04 — About
Hi, I’m Abner.
I’m a digital marketing consultant in Puerto Rico with an MBA and years leading digital marketing for retail and e‑commerce brands as Senior Manager of Digital Marketing at Empresas Berríos.
My work brings three things together: strategy backed by numbers, well‑managed campaigns and art direction with personality. I’ve worked with large companies, nonprofits and local entrepreneurs, and I apply the same rule to all of them: if it doesn’t move the business, it doesn’t go.
Outside the office I play bass. And yes, rhythm applies to marketing too.
- Paid campaign management
- E‑commerce & retail
- Branding & art direction
- Web, SEO & analytics
05 — Blog
Ideas you can use today.
Strategy, SEO, campaigns and branding explained without fluff. Practical content to help your brand grow.
Local SEO in Puerto Rico: how to show up on Google Maps when people search for you
A practical local SEO guide for Puerto Rico: optimize your Google Business Profile, earn reviews and win "near me" searches in your town.
Read articleHow to structure your Meta Ads campaigns to sell without burning budget
The Meta Ads campaign structure that works today on Facebook and Instagram: fewer campaigns, broad audiences and creative as the star.
Read articleAI search: how to get ChatGPT, Gemini and Google to recommend your brand
What GEO (generative engine optimization) is and what you can do today so ChatGPT, Gemini and Google mention your brand.
Read article06 — Contact
Ready to
redefine
your brand?
Tell me what you want to achieve. I reply within 24 hours.